our story

At Elizabeth Lee Bridal, we believe your wedding gown should be as unique as you are! Since launching our first collection in 2016, we’ve set out to redefine bridal fashion by combining innovation, craftsmanship, and personalization to create gowns that are as individual as the brides who wear them. Our approach breaks free from traditional “size chart” limitations, using cutting-edge technology, custom measurements, and thoughtful design processes to create wedding gowns that fit not only your body, but also your vision.

Located in the heart of the Dallas-Fort Worth area, Elizabeth Lee Bridal’s headquarters is where creativity and craftsmanship come to life. We also work with a select group of retail partners nationwide to bring custom couture to brides across the country. At the heart of our brand is our exclusive Elizabeth Lee Collection — a curated line of gowns that range from semi-custom to completely bespoke creations. Every gown is meticulously crafted, with every detail thoughtfully designed to ensure top-tier quality and stunning results.

Our founder, Wendy Scroggins, was inspired by her own bridal shopping experience, which she found lacking in both excitement and variety. With years of fashion expertise and a passion for reimagining the wedding industry, Wendy and her husband Jared launched Elizabeth Lee Bridal, offering modern brides an opportunity to design their dream gown from start to finish. Their collaborative process enables every bride to create a dress that is truly hers, tailored to fit her personality, body, and style.

At Elizabeth Lee Bridal, we don’t just make wedding dresses. We create wearable works of art that embody elegance, individuality, and the magic of your love story. With us, your wedding dress is not just a garment; it’s a masterpiece made just for you.